Branding & Websites
The Importance of Branding & Having a Website
Your brand says a lot about you. Even if you think you don’t have a brand, you do. But is it the image you wish to portray to the public? Branding means your personal style and what you stand for. It means the look for all of your marketing outlets, which should be consistent across the board. From your website to socials and beyond, branding is a key component to your marketing strategy.
Your website is also a key piece of the puzzle. Not having a website portrays a person or business that is not professional or serious about being successful. A website is absolutely NECESSARY! Your socials are just not enough.
Content on your site can range from simple to robust, but should act as the main place that people can easily find what they are looking for without having to scour a social media account.
Bonzell Media can get you started with a simple website or provide a full audit of your current website to be sure you have all the proper elements, are matching your branded colors and fonts and are fully optimized for SEO (Search Engine Optimization).
SERVICES WE PROVIDE
Create your website
MINIMUM WEB ELEMENTS:
For Artists: photos, bio, music, calendar, social links, contact
Consistent with branding
Web urls if needed
Web analysis of existing website
WEB UPDATES & Additions
Spelling, grammatical errors
Incorrect or outdated information
Backlinks & internal links
Page speed and optimization
Mailing list sign up
Vanity urls and redirects
BRANDING & GRAPHICS
Create branding guide: color, typeface, logo
EPK – Electronic Press Kit
Posters, postcards, other promo
Social media graphics