ABOUT SUE BONZELL

Sue Bonzell is a dynamic entrepreneur, speaker, author, and media personality whose career spans more than two decades in marketing, broadcasting, real estate, and faith-driven business leadership. Known for her authentic style, creative vision, and commitment to helping others succeed, Sue has built a reputation as a trusted guide for small businesses and entrepreneurs who want to grow with confidence and purpose.

She spent nearly 20 years as an on-air personality in country radio, connecting with listeners and communities and also served as Marketing Director for four radio stations. She later became the creator and host of Up N Country, a TV show and video/audio podcast spotlighting rising country artists and giving them a platform to share their stories.

Sue also served as Chief Marketing Officer for her family’s small production winery in California, where she led brand campaigns in a highly competitive market. She later built a thriving career in real estate as a top-producing Realtor®, earning the title of Best Real Estate Agent twice and being named Realtor® of the Year by her peers. Alongside these roles, she has built a 20+ year career in marketing—ranging from running her own business to leading brand strategy for companies and entrepreneurs.

She is the author of the Amazon best-seller The Respect Experiment and creator of the Brand Builder Marketing System, which evolved into the On Purpose Marketing Program, a proven framework that equips Christian women entrepreneurs with the clarity, structure, and confidence to market their calling God’s way. Sue is a certified Life Coach and Mind, Body & Fitness Coach, bringing a holistic approach to business and personal growth.

She is also the creator and host of the Guilt-Free Marketing Summit, an event designed to help Christian women in business embrace sales and marketing without guilt or fear. In addition, she hosts Country Christian, a specialty radio show blending music and faith that airs on Coast to Coast Country on the Thasis Radio Network.

Sue is also actively involved in ministry as a Student Leader and Regeneration Recovery Leader at her local church. Her faith fuels everything she does, from serving women in business to helping individuals and families find freedom and hope.

At the heart of Sue’s work is a consistent theme: creating opportunities for others to shine. Whether launching artists, mentoring entrepreneurs, building communities, or equipping women with practical tools for growth, she has helped countless people step into greater confidence, visibility, and impact.

Sue lives just outside Nashville, Tennessee, where she enjoys hiking, cooking, and thrifting when she’s not inspiring Christian women to grow their businesses and leave a legacy of faith.